ABOUT US
Who we are. Our story.
I’ve always loved how a space can completely change how you feel.
For me, it’s never just been about how something looks, it’s about how it works for you day to day. I’m naturally drawn to creating homes that feel calm, comfortable and easy to live in, spaces where you can properly switch off and feel at home.
I originally studied Design, but my career took a slightly different path for a while. I went on to do a Masters in Marketing Management and then spent over ten years working within the interiors industry as a Product and Category Manager. It gave me a really solid understanding of materials, sourcing and how projects come together behind the scenes, which has been invaluable since starting my own business.
Ava Rose Interiors came about in 2011, after my first child was born. Like a lot of people, having children made me rethink things, and it felt like the right time to go back to something I’d always been passionate about. What started quite organically has grown into a business I genuinely love, working on homes across Cheshire, Greater Manchester and sometimes further afield.
When I’m designing, I tend to look at the bigger picture first, how a space flows, how it will be used and how it will feel to live in. But I also really enjoy the finishing touches, the layers, textures and details that bring everything together.
I’ve always had an interest in wellbeing and how our surroundings affect us, so I naturally lean towards using materials and finishes that feel more connected to nature. Nothing forced, just spaces that feel balanced, relaxed and quietly put together.
At the end of the day, I just want to create homes that feel right for the people living in them, somewhere that feels easy, calm and a bit of a retreat from everything else going on.
What defines your approach to interior design?
My approach is centred around creating homes that feel as beautiful as they look. I design with intention, considering not just the aesthetic, but how each space supports the way you live day to day.
At the heart of my work is a balance between timeless luxury and biophilic design, layering natural materials, soft textures and thoughtful spatial planning to create interiors that feel calm, grounded and effortlessly refined. Every detail is carefully considered, resulting in spaces that are both elevated and deeply liveable.
What is biophilic design and how do you apply it?
Biophilic design is about strengthening our connection to the natural world within the spaces we live in. It goes far beyond adding plants, it’s about how light, materials, texture and flow come together to influence how a space feels.
In my work, this might mean introducing natural materials such as timber and stone, enhancing natural light, or creating a sense of visual and physical connection between spaces. The aim is always to design environments that feel restorative, balanced and quietly connected to nature.
How do you balance luxury with a connection to nature?
For me, the two are inherently linked. True luxury is not about excess, it’s about quality, longevity and how a space makes you feel.
By working with natural materials, refined finishes and thoughtful detailing, I create interiors that feel both elevated and grounded. The richness of texture, the softness of a natural palette and the quality of craftsmanship all contribute to a sense of understated luxury that feels calm, rather than overwhelming.
What does timeless luxury mean to you?
Timeless luxury is about creating spaces that feel considered, enduring and effortlessly elegant, rather than driven by trends.
It’s a focus on quality materials, balanced proportions and a refined simplicity that allows a home to evolve naturally over time. A timeless interior should feel just as relevant and beautiful in years to come, supporting your lifestyle while maintaining a sense of quiet sophistication.
What do you want your clients to feel in their home?
I want my clients to feel a sense of calm the moment they walk through the door.
A home should feel grounding, restorative and easy to live in, a space that supports both the pace of everyday life and moments of pause. Through considered design, natural elements and a sense of balance, I aim to create environments that feel harmonious, welcoming and deeply personal.